Listening ‘help’ questions:

What is the best way to listen to self-talk?
Do I have to focus on listening to each session?
How often should I listen?

For Listening Tips, click here.

General self-talk questions:

What is positive self-talk?

Positive self-talk uses repetition to wire positive new programs into the brain, by listening to them daily, in the same way the brain was designed to be programmed in the first place.

In Self-Talk Plus+ CLASSROOMS of the MIND™, each listening session consists of specially-worded self-talk messages, which are repeated in a precise way. With repetition, these self-talk messages 'wire' word-for-word positive new attitudes, choices, and actions into your brain. Positive self-talk, practiced in this way, rewires the brain for success, in each area of your life.

How does Self-Talk Plus+™ differ from other brain training programs?

Self-Talk Plus+™ is different from other popular brain training programs. Most other brain training programs focus on memory, retention, mental acuity, etc., but do not deal with the important behavioral foundations that define how we live our lives.

Self-Talk Plus+™ is brain training for important life skills such as attitude, motivation, direction, and endurance. While the goal of typical brain training is to improve mental agility, Self-Talk Plus+™ helps you wire your brain with positive habits, personal goals and self-motivation, and helps you create positive direction in all important areas of your life.

What is the best self-talk ‘subject’ to begin with?

Start with the subject you’d like to work on most, as your first “focus” subject. Listen to sessions from that subject at least once each day for up to three weeks. Meanwhile, you can also listen to other subjects at any time, but continue to listen to sessions from your “focus” subject daily. (For more “Listening Tips”, click here.)

How long does it take to notice the positive effects of listening to self-talk?

Although it usually takes a minimum of two to three weeks to begin to form new programs in the brain, you can expect to notice a difference in your attitude almost immediately, and changes in how you’re thinking in even a few days of listening. The longer you listen, the more ‘permanent’ the new programs become.

Can anyone benefit from listening to self-talk?

Yes, listening to self-talk regularly can benefit anyone. We all talk to ourselves all of the time (mostly unconsciously and mostly negatively). Listening to the right self-talk in these sessions replaces negative or questionable self-talk with the right messages, helps the brain wire in the new messages ‘permanently,’ and literally retrains the brain with a whole new habit of thinking in a healthier, more positive way.

How long should I continue to listen to self-talk?

The most noticeable benefits may occur during the first weeks and months of listening, but continued listening keeps you on track and constantly reinforces the new, positive programs you have created. Many people enjoy listening to self-talk each day so much, that they make it a life-long pursuit. By doing so, they make each day more positive and productive, and they continue to grow and improve year after year.

How old do you have to be to start listening?

Self-talk can be listened to at any age – from infancy on. There are even special self-talk sessions specifically designed for young children.

How is self-talk different from ‘affirmations'?

The self-talk in these sessions differs from ‘affirmations’ in many ways. Affirmations, which became popular in the 1960s, are typically general or spiritual in nature, and are usually read or stated only infrequently. The positive self-talk in each of these sessions, on the other hand, is made up of specific, recorded directions and instructions that you give to your brain through intensive daily repetition, by hearing them. Instead of occasionally repeating a single thought or two, self-talk is designed to wire your brain with an entire language on a broad variety of subjects — a complete, positive vocabulary of success. What you wire in, will determine how you live, and how successful you will be.

Membership and enrollment questions:

What do I need to know about the 30-day free trial?

Sign up for our 30-day free trial, and start listening free immediately. You can cancel your membership at any time.

Do I receive all of the membership benefits during my free trial period?

Yes. Your free trial period allows you to take advantage of all full membership benefits, including complete access to all self-talk sessions, participation in the Self-Talk Plus+™ Members Only Online Community on Facebook, free personal life coaching, self-talk video training sessions, and all other member bonuses.

Is there a family membership plan?

Your personal membership in Self-Talk Plus+™ automatically entitles you to include up to 5 family members at no extra cost, as part of your membership.

If I sign up and decide not to continue, can I stop my membership at any time?

You can discontinue your membership in Self-Talk Plus+™ at any time.

To unsubscribe, you must first click here to login into your Self-Talk Plus account using your username & password.

Next, click here to view your account subscription details and click the "Cancel" button to discontinue your account.

Or, alternatively, after you login into your Self-Talk Plus account -- select the "My Account" option from the drop-down menu located in the top right-hand corner of the browser screen. Next, select the "Cancel My Account" option and click the "Cancel" button to discontinue your account immediately.

What do I need to do to continue my membership when my 30-day free trial membership has ended?

Once your free trial has expired, your monthly subscription fee will be automatically charged to the billing information on your account, and your membership will continue with no interruption. You can unsubscribe at any time.

Technical questions:

Do I need an APP to use Self-Talk Plus?

You do not need an APP for Self-Talk Plus+™. All of the sessions can be listened to at any time on your smartphone, tablet, or computer at By using a direct internet URL, we’re able to give you more flexibility and service.

Do I need to download any special software to use

No. You can listen to any device that plays MP3 audio. This includes your cellphone, computer, laptop, or tablet device.

Which browsers does support?

SelfTalkPlus supports Chrome, Internet Explorer, Firefox & Safari.

I live outside of North America. Can I still use the SelfTalkPlus service?

Yes, offers our service internationally.

I would like to become an affiliate with What do I need to do?

Contact our customer service team by emailing us at or calling us at 315-380-2190. We will set up your special affiliate link so that you receive credit for each person you send to who becomes a member.

Information on the history of Self-Talk Plus™:

What is the history of Self-Talk Plus™?

Following Dr. Shad Helmstetter’s research in the 1970s into the relationship between programming, brain training, and personal behavior, professionally produced self-talk programs first became available in audio cassette format in 1981.

The concept of training the brain by listening to self-talk sessions on a repeated basis, is based on the evidence that repetition of input is a primary factor in the brain’s ability to ‘wire in’ the neural pathways that form new neural networks – programs – in the brain. This concept was confirmed when the discovery of neuroplasticity in the field of neuroscience proved, through extensive scientific research, that the brain continues to rewire itself throughout an individual’s lifetime, and that repetition is a key component in neuroplasticity, and in brain training itself.

To further this research, and to create a platform for the dissemination of information on self-talk and brain training, the Self-Talk Institute was founded in 1985.

Throughout the 1980s, 90s, and 2000s, Dr. Shad Helmstetter published more than 20 books on the subject of self-talk and personal growth. During this time, the use of self-talk audio programs expanded dramatically throughout the U.S. and internationally, becoming a major factor in the field of positive brain training.

Self-talk audio programs next became available in CD format, and subsequently via direct digital download. Because of the increasing demand for the availability of self-talk programs, Self-Talk Plus+™ was initiated as an online streaming service by the Self-Talk Institute, making it possible for virtually anyone to directly stream self-talk sessions to their smartphone, tablet, or listening device at any time.